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Revamping Older Articles for Improved Search Engine Rankings and Traffic


Social media platforms have become an integral part of our daily lives, allowing us to connect with friends and family, keep up with current events, and even do business. In this essay, we will explore some of the best social media platforms available today.



First, there's Friendster. Launched in 2002, Friendster was one of the first social networking sites and was extremely popular in the mid-2000s. While it has since declined in popularity, it is still used by some as a platform for connecting with friends and sharing content.


Next, there's Myspace. Launched in 2003, Myspace was once the most popular social networking site in the world, with over 100 million active users at its peak. While it has also declined in popularity in recent years, it is still used by many as a platform for music discovery and promotion.


Finally, there's Google Plus. Launched by Google in 2011, Google Plus is a social networking platform that is closely integrated with other Google services, such as Google Search and Gmail. It has a large user base and is popular for its easy-to-use interface and strong privacy controls.


When it comes to search engines, many people turn to Bing. Bing, which was launched by Microsoft in 2009, is a popular alternative to Google and is known for its sleek design and useful features, such as image and video search.


As a business owner, it's important to keep your website's content up to date and relevant in order to rank well on search engines like Google. If you find that your site traffic and rankings are declining, there are steps you can take to help Google update your content. This might involve going through your older articles and making sure the information is still accurate and relevant, rather than just pressing the "update" button and moving on.


Google rewards websites that focus on quality over quantity, so it's a good idea to make it a habit to visit your older articles and fact check the information at least once a year. This can be especially challenging for those with a small team or who are working solo. However, by dedicating the time and effort to keeping your content fresh and accurate, you can help your website maintain a strong presence on search engines.


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As a business owner, it is important to make the most of your limited resources and not waste time or money on efforts that are not effective. One way to do this is to identify the right articles to update on your website. If you have an article that was ranking well for a popular search term but has lost traffic because the search term is no longer popular, it may not be worth spending time updating the content.


Instead, focus on identifying articles that have lost traffic but are still important to your business goals. For example, if your business sells dog products and you have articles that were previously generating a lot of sales but are no longer performing well, those may be good candidates for updating.


Using a tool like Rank Math Pro, you can analyze your website's SEO performance and look for articles that have seen a decline in position on search engine results pages. By looking at the position of your articles and taking note of any changes, you can determine which ones need to be updated. This can help you ensure that your website is generating as much traffic and revenue as possible.


In addition to using a tool like Rank Math Pro to identify articles on your website that may need to be updated, you can also use the Google Search Console to find pages that are underperforming. On the search results or page performance page, select "pages" and change the date range to compare data from the last 28 days to data from the same time period a year ago. Click "apply" and look for articles that have negative clicks, which means that they are receiving less traffic now than they were a year ago.


If you are a one-man show or have a small team, it's important to prioritize which articles you update based on their importance to your business. Make a list of underperforming articles and sort them by their importance to your blog or business. However, before you start updating those articles, make sure that they are not already ranking in the top three positions for your main targeted keyphrase. There's no point in wasting resources on articles that are already ranking well.


For example, if you used to rank highly for the keyword "Friendster marketing" and had an article on your website about that topic, but now the traffic and sales for that article are down, it may be because Friendster is no longer a popular platform. In that case, it would not be worth your time and resources to update the article, as it is unlikely that anyone is searching for "Friendster marketing" at this point. Instead, focus on updating articles that are still relevant and have the potential to drive traffic and sales to your site.


To recap, in order to select articles on your website to update, you can use a tool like Rank Math Pro's analytics module or the Google Search Console to identify articles that are performing poorly in terms of traffic and search engine rankings. Consolidate these articles in a list, sorted by their importance to your website or business. Then, do a search on Google to make sure that the poorly performing articles are not already ranking in the top three positions for their targeted keyphrases. If they are, remove them from the list.


Once you have a list of articles to update, it's important to consider the search intent of the keyphrase for which the article is ranking. What is the searcher thinking and looking for? By understanding the searcher's needs, you can make sure that your article is tailored to meet those needs and provide the information that the searcher is seeking.


For example, if you own a guitar school and have an article that is ranking poorly for the keyphrase "do you need talent to play guitar," you should consider the search intent of that keyphrase. Is the searcher looking for easier ways to play the guitar or are they seeking validation that they don't need to be talented to play? By understanding the searcher's needs, you can ensure that your article provides the information that they are seeking. Additionally, by comparing your article to the top results for the keyphrase, you can see how your article measures up and what changes you may need to make to improve its performance.


There are several social media platforms that have become popular over the years. These include Friendster, Myspace, Google Plus, and Bing.


Friendster was one of the first social networking sites, launching in 2002. It was popular in the early 2000s, but it has since declined in popularity and is no longer as widely used.


Myspace was also popular in the early 2000s and was known for its custom profiles and music features. Like Friendster, it has also declined in popularity and is not as widely used as it once was.


Google Plus was launched by Google in 2011 as a competitor to other social media platforms. It has features similar to those of Facebook, such as the ability to create a personal profile and connect with friends. However, it has not gained as much popularity as other social media platforms and is not as widely used.


Bing is a search engine that was launched by Microsoft in 2009. It has a social aspect to it, as users can follow certain topics and see related news and updates in their feed. However, it is primarily a search engine and is not as widely used for social networking as some other platforms.


In conclusion, while these platforms have had varying levels of popularity in the past, they are not currently as widely used as other social media platforms such as Facebook, Instagram, and Twitter.


Updating content on your website or blog is important in order to keep your audience engaged and to maintain your search engine rankings. In this essay, we will go through a step-by-step process on how to identify which articles on your website need to be updated, and how to optimize them for both your audience and search engines.


First, you will want to use tools like Rank Math's analytics module or the Google Search Console to identify articles that are performing poorly in terms of traffic and rankings. Consolidate these articles into a list and sort them by importance to your website or business. Next, do a search on Google to make sure that these poorly performing articles are not ranking in the top three positions for your main targeted key phrases. If they are, remove them from the list. You will be left with a list of articles to update in sequence.


To actually update the content, start by identifying the search intent of the key phrase that the article targets. Make sure that you provide the information that satisfies this search intent right at the top of the article. Next, remove any outdated or irrelevant information and, when possible, replace it with something that is evergreen. Find secondary search intents by using tools like the Google Search Console or Rank Math's analytics module, and optimize your article for these additional keywords as well. Trim any unnecessary content to make your article more concise and organized, and consider consolidating similar articles into a single, more comprehensive piece. Finally, use header tags and subheadings to break up the content and make it easier to read.


By following these steps, you can improve the performance of your website and provide a better experience for your audience. Don't forget to regularly update your content to keep it fresh and relevant.

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